In this talk, we explore the historical context of emerging decentralized technologies and elaborate on the non-trivial thesis that making the application deployment environment a public good has far-reaching consequences on social change. Swarm rebuilds the skeleton of the web as a worldwide cloud computer emerging from the interaction of its decentralized network of nodes, incentivized to allocate bandwidth and storage resources optimally. Swarm provides base layer infrastructure including storage and communication that completes the Ethereum vision.