A traditional banking industry faces a new challenge – disruptive innovations driven by financial technologies. A new FinTech branch of economy benefits from similar factors like non-banking financial institutions in the mid of 20th century like lower regulation, flexibility or reputation bubble. Are traditional business models going to disappear? Is FinTech industry strong enough to oppose to banking lobby? And, last but not least, is there any space for cash as a medium of exchange in the FinTech world? These questions are pillars of Ales’s contribution.